I want you to color me blue meaning11/12/2023 ![]() You definitely get strength from that! Red brands such as Kruidvat or H&M use red to symbolize high discounts and cheap prices. The bull in the Jupiler logo is of course an expression of strength and energy in itself, but this is also enhanced by the color red. For example, the Jupiler beer brand is also a good example of a brand that uses red in its logo to add strength. These brands that have a powerful or revolutionary belief system also want to convey this to the consumer. Which brands use the color red in their marketing?īecause red is such a powerful, almost predominant color, it goes well with passionate and Italian brands such as Alfa Romeo and Ferrari. For example, women wearing red clothes are often found more attractive than women wearing a different color and with Valentine's Day we see gifts wrapped in red or cards with red hearts on them. The color, however, also carries a whole different charge, because which color do you automatically link to words such as passion, love and romance? Right, red. Red is associated with energy, excitement, willpower, courage and determination. A color that draws the attention of consumers and calls for action. To begin with, red is a warm and positive color. However, in practice, some of these companies show that there is still a difference between what they radiate and what they actually do. They therefore want to create the confidence that they do this in a safe and reliable way. The reason for this is that brands like this deal with the confidential and especially personal information of billions of people every day. ![]() They choose the color blue to radiate confidence and reliability. Another interesting branch that uses the color blue in its brands and corporate identities is social media companies such as Skype, Twitter, LinkedIn and last but not least, Facebook. They mainly use blue to radiate authority and to show that they work in a disciplined, objective and systematic way. ![]() The Police also belong in the list of "brands" that use the color blue. The Consumentenbond and OHRA are a few examples of this. This is important for companies that work in the financial or insurance sector. Which brands use the color blue in their marketing?īlue stands for reliability and professionalism. That is why you see that this color is often used by companies and brands that want to emphasize their systematic qualities. ![]() The professionalism that is often associated with blue is because it is an objective, calm and analytical color. This color thus contributes to building customer loyalty. Blue radiates trust, honesty and reliability. ![]() Navigate quickly to the color meanings: blue, red, yellow, purple, orange, pink, green, brown, black, gray, white.Īs we mentioned in the intro, the color blue is an excellent color if you want to appear serious, businesslike and professional. What message do you want to communicate with color to customers? Where red therefore demands attention and makes people alert, the color blue with its calm and businesslike appearance is the opposite.īecause of all these different associations with colors, it is worth making a conscious choice when it comes to choosing a color, or multiple colors, for your brand. This color is often used to encourage people to act or to add more emotion and urgency to a message. For example, the emotional and psychological impact of colors on people can differ greatly brands can use this knowledge to their advantage. For example, numerous articles have been written about our strong preference for brands where the color matches the brand promise and research shows that our brains interpret and process colors in different ways. The psychological meaning behind the colors in marketingįor centuries we have been intrigued by colors and their meaning. ![]()
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